Strategic communication that aligns people, priorities, and performance.
What to Expect
Training The World (TTW) provides strategic communication consulting that supports organizational change, performance improvement, and employee development. We partner with leaders and project teams to design communication strategies that inform, prepare, and engage audiences—supporting initiatives such as IT implementations, operational change, branding, and workforce development.
Strategic Communication That Drives Alignment, Adoption, and Performance
❋ Communication Intelligence
Strong communication starts with understanding—not assumptions. TTW begins by assessing the current communication environment to identify audiences, impacts, risks, and opportunities. This ensures communication efforts are relevant, targeted, and aligned to real organizational needs.
Focus areas include:
Stakeholder and audience analysis
Communication readiness and risk assessment
Impact analysis across roles, functions, and systems
Review of existing communication channels and vehicles
Identification of gaps, overlaps, and noise
❋ Communication Planning
A communication strategy provides direction, consistency, and accountability. TTW designs communication strategies that clarify objectives, define messages, and establish governance—so communication supports execution, not confusion.
Focus areas include:
Clear communication objectives aligned to business goals
Key message development and positioning
Identification of barriers and mitigation strategies
Communication roles, responsibilities, and decision rights
Guiding principles and review processes to ensure consistency
❋ Communication Execution & Evaluation
Execution is where communication earns trust. TTW supports the design, delivery, and evaluation of communication efforts to ensure messages are clear, credible, and effective—and adjusted as needed based on feedback and results.
Focus areas include:
Design and development of communication materials
Delivery support for meetings, briefings, and events
Validation of message clarity and audience understanding
Evaluation of communication effectiveness and reach
Continuous improvement through feedback and measurement
Planning turns strategy into action. TTW develops structured communication plans that organize timing, sequencing, and ownership—ensuring the right messages reach the right audiences at the right time.
Focus areas include:
Development of an integrated, rolling communication plan
Coordination with other organizational communication events
Sequencing and scheduling communication activities
Assignment of ownership and accountability for delivery
Alignment with change milestones and performance initiatives
❋ Communication Strategy
“A structured, end-to-end communication approach that supports alignment, adoption, and effectiveness.”